Before 2000, probably very few people knew about buying and selling goods at online marketplaces. There were very few online stores and people had less exposure to internet. 10-12 years back, people used to earn much less money than they earn today. Computers used to be a very costly item and fragile too. With advancement in technology and development of economy, technology became cheaper and purchasing power of consumers increased many times. People now save enough money to satisfy their desires which might be simply extravagant and unnecessary most of the times. Online marketplaces are a rage now. Online electronics goods stores are more popular than your local electronics shop. Most of the items are cheaper at online stores. There is huge competition between different online stores hence cheap prices and lots of options to choose from. You can get anything you want online with lots of options to choose from. Your local shop probably can offer you much fewer options. You can buy books, electronics items, computers, gifts etc. Online stores are also very convenient for the sellers. They have the entire world as their consumers and it simply depends on their strategies and quality of service they can provide which will ultimately make them popular so that they can tap into the world market and make huge money.
In this huge competition between online marketplaces, sellers are always trying to find new ways to lure consumers through new technology, cheaper prices or convenient buying experience. Zaarly is a new concept in online buying and selling of goods. It aims to dig deeper among consumers and may become the next big thing. Through Zaarly local classifieds, a buyer can put information about the goods he wants with description, his location and price he is willing to pay. Zaarly then broadcasts these messages via different social media platforms like twitter etc. Sellers who’ll see these messages and who agree with the terms and conditions of the buyers can contact the buyers through zaarly. Zaarly connects the sellers and buyers and helps them to complete the transaction if buyer is ready to accept the offer. Zaarly looks promising as it can encourage consumers to spend even more money online.